1. Be coachable. MLM is a business of duplication. Those who've already been successful will share their secrets to success, and all you need to do is listen and then do what they tell you. Unfortunately, I wasn't very coachable in the beginning. I was successful in traditional business and figured I could do the same things and be successful in network marketing. Boy, was I wrong! Because I didn't listen to my upline leaders, I didn't make any money at first. Successful MLMers have been there, done that--and have the paycheck to prove it--so be coachable, and duplicate their success.
2. Develop your dreams, goals and objectives. Studies have shown that very few people have written dreams and goals, yet those who do achieve high levels of success. Identify your dreams first. As yourself, if time and money weren't inhibitors, what would your life look like? Describe your dream house in great detail. Likewise, get a mental image of your dream cars, vacations, wardrobe, lifestyle and so on.
From those dreams, develop your goals. A dream is the big picture, and goals are the steps that will get you to your dreams. For example, let's say your dream car is a Mercedes SL65 with a cost of $225,000 and a monthly payment of around $3,800. What are the steps you need to take to achieve that dream? An increase in your income might be necessary, so your goal would be to increase your monthly income to, let's say, $10,000.
Next, you break your goals down into bite-size objectives (in our example above, this would be the things necessary to increase your monthly income to $10,000). Each day, you should review your dreams, goals and objectives in order to determine your daily activities.
3. Work. Network marketing has probably produced more millionaires than any other industry, and although each of those people built their businesses with different companies and using different methods, they all did one thing--work. MLM isn't a get-rich-quick scheme; you'll only get rich through hard work.
One of the main differences I see in those who fail vs. those who succeed is their level of work. Most people who've failed treated their MLM businesses like a hobby, working whenever they had some spare time. The top income earners, on the other hand, work at their businesses every day.
Let's say that after a thorough evaluation of your schedule, you can only devote 10 hours a week to your business
. Take a daily planner and block out those available time slots. Remember, work isn't filing, checking e-mail or surfing the web. Work in MLM is prospecting, presenting, following up, registering new associates, training and support.
In the beginning, you should spend 90 percent of your time on prospecting, presenting, following up and signing up new people. As your network builds, you can devote more time to training and support. But never, ever stop prospecting, or your business will die.
4. Be consistently persistent. Most network marketers give up too early. They expect to make $10,000 their first month, and when they don't, they quit. But it takes time to build an MLM business. You're going to have to contact a lot of people, give many presentations and endure a great deal of rejection. However, it's the person who is consistently persistent who will succeed.
If you're duplicating a successful system, the only thing separating you from success is time. When things are looking dark, keep going. Make one more call. Talk with one more person. Follow up one more time. If you're with the right company, you should never give up because you'll eventually be successful.
5. Make a million friends. The advice that made the biggest impact on my success in network marketing was to go out with the idea of making a million friends instead of a million dollars. You can only be successful in network marketing if you help others become successful. So go out and find some new friends who you can help become successful in your business. Forget about your wants and needs, and serve these friends instead. This concept is called "servant leadership"--you lead by serving those you lead. The more friends you make and serve, the greater your success in network marketing.
These five principles of success are just the start. I'm sure that your sponsor and up-line leaders have their own list, so make sure you ask them how they became successful. And finally, realize this: It's one thing to have this knowledge--and a whole different thing to actually do what you've learned. So be a doer, and watch your business and income skyrocket.
25 Ways to Save Money in Your Home-Based Business
One of the major benefits of having a home based business is the low overhead, but that doesn't mean you don't need to be as cost-conscious as any other business owner. After all, money saved goes right to the bottom line in the form of increased profits. Here are 25 ways you can pinch pennies--and even dollars--in your home based business.
Buying and Spending Smart
1. Buy used furniture. Used office furniture can be purchased for a fraction of its cost new. Check newspaper ads, bankruptcy sales and even new furniture dealers who frequently have trade-ins or repossessions they're willing to sell at deep discounts. Another great place to shop for used furniture and equipment is the surplus office at a nearby college or university. If the school doesn't have a surplus office listed, call the main information number to find out which department handles disposing of used items.
2. Pool your purchasing power. Find other small-business owners--not necessarily home based--and team up to buy supplies in bulk. You'll save money on the cost of the materials, as well as the shipping. "I get together with an accountant friend and a computer specialist, and we order basic items like paper in large quantities, usually five or more cases at a time," says Lyn Richards, owner of Dog Logic , a resource center for large- and giant-breed dog owners and breeders in Manchester, New Hampshire. "We get a lower price per ream, and the shipping ends up being free because we buy so much."
Don't limit group-buying partners to noncompeting companies: "Coopetition" (cooperation among competitors) is one of the hot trends in business today. Consider group purchasing with businesses that offer the same or similar services as you but that perhaps target a slightly different market or geographic area. Be sure all agreements are clearly spelled out in writing. Clarify upfront who will actually make the purchase, how the goods will be delivered, when the others will reimburse the purchaser, and how any problems with quality or service are to be handled.
3. Save on shipping by taking it with you. If you're near your suppliers, pick up your order yourself--or perhaps have a friend or family member do it for you, suggests Sarah Williams Steinman, president of Casco Bay Herb Co., an herbal soap manufacturer in Cumberland, Maine. For example, Steinman's husband travels throughout the Northeast. "He keeps me updated as to when he might be near one of my suppliers," she says. "He often travels through the town where my olive oil supplier is, and he'll pick up a few hundred pounds of oil on his way home. That saves me about $75 in shipping."
Caution: Pick up supplies yourself only when it truly saves you money. If it's taking you away from a revenue-producing activity, you're not really saving.
4. Buy wholesale and ask for commercial discounts. Join warehouse buying clubs and never pay retail price to any supplier without first asking for the wholesale rate.
5. Negotiate discounts for long-term buying commitments. If you regularly use a particular item but can't buy in bulk because you lack storage space, ask your supplier for a bulk rate as long as you commit to purchasing a certain quantity over a specified period of time.
6. Buy at trade shows. Many exhibitors offer show discounts or will discount their booth samples to avoid having to ship them back to their warehouse. "Sometimes I can buy samples for a discount at a wholesale show and take them with me, which saves on both the product and the freight," Steinman says. Attend the shows in a vehicle large enough to transport whatever you might purchase.
7. Barter and trade. Find businesses that offer products and services you use and offer to trade. Be sure you're very specific on the details and agree on the respective value of what you're trading. The value of bartered goods and services may be taxable; check with your accountant. As an option, consider joining a barter exchange, which is an organization that facilitates bartering among its members. A list of exchanges can be found on the International Reciprocal Trade Association Web site .
8. Shop for insurance annually. Don't just automatically renew your business, health, automobile or other insurance. Ask your agent to review your coverage, do a risk assessment and make suggestions on how you might be able to save money. Insurance companies are always introducing new products, especially for the home based business market, and what was the best deal for you last year may be topped by something else this year.
9. Ask for a better price. When you're shopping for any type of goods or services, always ask for a better price. The worst that can happen is the supplier will say no--but they might say yes.
10. Don't pay bills until you have to. Protect your credit rating by paying on time, but never pay early (unless you're getting a discount for doing so). Let that money sit in your account earning interest as long as possible.
11. Pay bills online. At the very least, you'll save time and postage. In addition, many companies offer discounts to customers who pay online.
12. Ask your suppliers for cash and early-payment discounts. Make payment terms a part of your price negotiation; many suppliers routinely offer discounts for cash or fast payment.
13. Buy and use energy-efficient products. Look for the Energy Star label; it was created by the U.S. Environmental Protection Agency and the U.S. Department of Energy to help reduce unnecessary energy use and air pollution by labeling energy-efficient, cost-saving products for homes and offices.
14. Request an energy audit and off-peak usage discount from your utility company. The energy audit is free, and they'll give you plenty of tips to conserve energy and reduce your power bill. For the discount, get a printout of your energy consumption. "Ask for a discount when your peak usage coincides with their low-point usage," Lyn Richards says. "Many power companies will give a 2½-cent-per-kilowatt-hour discount when you do this."
15. Review your telecommunications rates twice a year. Telephone companies (local, long distance and cellular) are always introducing new rate plans, so make sure you're getting the best one for your particular usage. Ask your current company to review your account and let you know if you're getting their best deal. Then contact two or three other companies and ask them for a bid based on your calling patterns.
16. Operate your vehicle efficiently. Combine trips and avoid unnecessary travel. Maintain your vehicle for maximum gas mileage, which means doing things like keeping tires properly inflated, removing unnecessary weight, keeping filters clean, and getting periodic engine tune-ups.
17. Save money by avoiding losses. Protect your electronics from power surges and sags, and backup your computer system regularly. Replacing computer equipment and recovering data takes time and money, notes Tully Smith Callaway, owner of Hospitality Host, a website developer and Internet host in Winter Park, Florida. He recommends avoiding the expense and downtime by investing in a quality surge protector and an uninterruptible power supply. You should also backup your data regularly and store those files in an off-site location.
18. Install antivirus software and keep it updated. Every computer is at risk of viruses these days, Callaway says; practicing "safe computing" can save you the cost of recovering lost data and the related downtime-not to mention the damage to your customer relations if you inadvertently pass along a virus to your customers.
19. Charge back expenses to clients. Professional service providers do this all the time; it can work for just about any business. When you incur expenses that aren't a regular part of providing your product or service, figure the additional costs into your customers' bills. It's a great way to recoup costs without increasing prices.
20. Form marketing alliances. Get together with other small businesses that target the same market, and combine your marketing efforts. For example, Steinman's been invited to team with a natural body-care company to exhibit at a large national trade show this fall. "Instead of spending $2,500 for a booth showing just their line, they've selected a few complementary companies to share the booth," she says. "For $400, I'll get exposure in a show I [couldn't otherwise] afford, and they'll offset their costs." You can also team up with other small businesses on advertising and promotional efforts; all it takes is a little creativity and cooperation. As with buying groups, however, make sure you put everything in writing.
21. Promote yourself. Use sound public relations and promotion techniques to gain exposure in your community and in the media that target your prospective customers. This approach is generally more effective and much less expensive than advertising. And always capitalize on one of the cheapest and most effective marketing methods of all: word-of-mouth.
22. Don't overlook any tax deductions. In addition to being able to deduct a portion of your rent or mortgage interest and utilities as a business expense, you can also deduct a percentage of various home maintenance expenses, along with a portion of the cost of services such as house cleaning and lawn care. Check out the Internal Revenue Service's website, or check with a knowledgeable tax advisor for more information.
23. Take advantage of professional association services. Richards points out that many associations offer a wide range of benefits to members, such as group insurance and supplier discounts. Ask organizations for a list of member benefits, and be sure to watch for new benefit announcements.
24. Insist on prompt payment. Don't let your clients cost you money by keeping what they owe you in their bank accounts. Set and enforce your credit terms, and take prompt collection action when appropriate.
25. Remember that time is money. When you can save time, you're saving money. Use effective time management techniques, time-saving devices and outsourcing to make the best use of your time.
